Howdy ^^

Our mission is to create a men’s fashion apparel and lifestyle brand that appeals to young men with a fresh twist on simple style, encouraging individuality, casual wear, and comfort. Our design approach is about making clothes deeper than just attire. They are inspired by lifestyle, music, art, and friendship, creating an aesthetic that is our own. If you want to capture the core of today’s youth culture, you must understand that what they wear reflects who they are. We believe: we make cool stuff so people can be cool!